Mill Creek Entertainment, a prominent division of Alliance Entertainment, has been making waves in the world of film distribution with its recent announcement regarding the release of the supernatural thriller “Nefarious.” The film, produced by Believe Entertainment, has captured audiences’ attention through its successful theatrical run and Premium Video-on-Demand (VOD) release. With a captivating plot, talented cast, and strategic distribution, “Nefarious” has proven to be a significant milestone for Mill Creek Entertainment and the filmmaking industry.
“Nefarious” opened theatrically through Soli Deo Gloria Releasing and quickly gained traction, earning an impressive $5.4 million at the domestic box office. The success of its theatrical run was followed by a dynamic premium VOD rollout on major platforms like iTunes, Google, and Amazon. Since its digital release on June 2, 2023, the film has garnered over 560,000 streams, resulting in an estimated total digital revenue of approximately $7 million. This outstanding performance positions “Nefarious” as a significant contributor to Mill Creek Entertainment’s digital year-over-year revenue, with a promising trajectory for continued success.
Jeff Walker, CEO of Alliance Entertainment, expressed his satisfaction with the film’s digital sales. He stated, “Nefarious is our biggest release to date, and the digital sales we managed on this title were exceptional.” The success can be attributed to the engaging story-line and the robust digital video platform that Alliance Entertainment developed, providing comprehensive physical and digital distribution solutions.
The excitement surrounding “Nefarious” continues as the film was released on Blu-ray™ and DVD on August 15, 2023. Major U.S. and Canadian retailers currently carry the film, including Walmart, Best Buy, Barnes & Noble, Target, and Amazon. The DVD and Blu-ray™ were made available to more than 10,000 brick-and-mortar storefronts serviced by Alliance Entertainment, ensuring widespread accessibility for eager audiences.
Inspired by the New York Times best-selling book ‘A Nefarious Plot,’ the film features Sean Patrick Flanery in the lead role, portraying a convicted serial killer possessed by a demon named ‘Nefarious.’ The story takes an intriguing turn on the day of the killer’s scheduled execution when he insists that he is, in fact, the demon and desires his execution to proceed. The film revolves around the tense interaction between the killer and visiting psychiatrist Dr. James Martin, played by Jordan Belfi. As the two engage in a battle of wits, the plot unfolds to deliver astonishing revelations and a compelling conclusion.
“Nefarious” has left an indelible mark on audiences, earning a remarkable Rotten Tomatoes audience rating of 96%. The film’s portrayal of the struggle between good and evil has resonated with viewers, and over 1,000 audience members have praised Sean Patrick Flanery’s performance in the lead role. The film’s thought-provoking narrative and riveting character dynamics have elevated it to prominence within the supernatural thriller genre.
“Nefarious” is a testament to Mill Creek Entertainment’s commitment to delivering engaging content to a diverse audience. The film’s successful journey from theatrical release to Premium VOD and its highly anticipated physical release exemplifies the strategic distribution prowess of both Mill Creek Entertainment and Alliance Entertainment. With a captivating storyline, a talented cast, and a thought-provoking thematic focus, “Nefarious” has earned its place as a significant milestone within the entertainment industry, captivating audiences and redefining the boundaries of supernatural thrillers.
The film “Nefarious” prominently displays a talented cast that includes; Sean Patrick Flanery as Nefarious and Edward Wayne Brady, and Jordan Belfi as Dr. James Martin. Tom Ohmer as Warden Tom Moss. Glenn Beck as himself, Daniel Martin Berkey as Father Louis, Mark De Alessandro as Dr. Alan Fischer, Stelio Savanet as Detective Russo, and Cameron Arnett as Trustee Styles.