Remember the old shows about "Lassie" when you were young? The most caring, sweet, rescue dog around! If you liked Lassie, you'll love this...

Lassie is one of the most enduring figures in entertainment history, with eleven movies and 691 TV episodes to her credit. She has come to symbolize trust, loyalty and friendship. Lassie’s two-time Emmy Award–winning TV series is one of the longest running programs in television history and has been seen in more than 100 countries around the world. Lassie is currently on a 5-month cross-country tour to promote pet health. Her latest movie, "LASSIE" opens in theaters on September 1st. Long onto www.lassiethefilm.com for more movie information.

NEW YORK, NY (July 25, 2006) – Lassie, The World's Most Famous Dog, kicks off her national "My Pet, My Pal" contest today. Lassie is looking for a new best friend to appear on packages of her new dog food, Lassie Natural Way – and, it just might be your dog!

Starting today, Lassie invites dog owners to upload photos of their beloved pooch to her official website at www.lassiethefilm.com for consideration.

One grand-prize winner will receive:

-A year's supply of Lassie Natural Way dog food

-An all expense paid 3-day trip to Los Angeles to meet Lassie – in the fur!

-A special cameo for their dog on Lassie’s upcoming TV show or TV appearance

The winning pet will also appear alongside Lassie, on the front of thousands of Lassie Natural Way dog food packages. The grand-prize winner will be announced in November.

Inspired by Lassie's natural way of life, Lassie Natural Way dog food is made from all-natural ingredients with added vitamins and minerals to provide complete, and balanced nutrition. The line of healthy dog food and biscuits is available at more than 7,000 supermarket locations nationwide.

For "My Pet, My Pal" contest details, rules and regulations, please log onto www.lassie.com/naturalway. The promotion is produced by Cohen Friedberg Associates, Newton, MA.



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